Founders and sisters-in-law Natalie Wilson and Derrica Wilson of the Black and Missing Foundation recently released a statement acknowledging the power of how national media coverage can galvanize a community in helping find a missing person.

Their nonprofit, Black and Missing Foundation, submits missing persons reports to media outlets and shares them online.

Derrica Wilson is the CEO of the Black and Missing Foundation, a nonprofit organization with the mission to bring awareness to missing persons of color; provide vital resources and tools to missing person’s families and friends and to educate the minority community on personal safety.

Families of missing people of color say their stories are just as important as the Gabby Petito case, and they want more media attention.